The UNIQUE Story

Sam Yaeger started UNIQUE in the late 1940’s as a lab providing prescription lenses to opticians in New York. In 1965 his business evolved into a retail optical store. We are still at the same location. His goals have never changed: Always make the customer feel special, provide a quality product at the best price.

Mr. Sam YaegerFounder

One of our vendors called UNIQUE “the miracle on 34th street.” I began to realize part of the reason we earned that name. Part of it is friendliness, whether you visit us or phone us. Our manager, Terry, has been with us over 30 years and if you spent a moment with her you would feel unique. Also, we want you to take the time to browse and ask advice. The selfless part of our sales consulting is that we encourage you to compare us to our competitors so that when you buy from us, you are satisfied with the price, with how you look and with how you feel about the UNIQUE experience.

We are proud of our 5 Star rating with YELP. But most of all we know our biggest assets are our employees and our customers. Some of our customers’ families have been buying from UNIQUE for over 40 years! We are also much honored that so many ophthalmologists over the years have had so much faith in UNIQUE by having us provide their patients with eyewear.

And so the miracle on 34th Street continues, and it’s all due to you, our customers. We thank you!

Exceptionally friendly yet highly professional staff. Discreet, personable, and well worth the effort to visit their "unique" location. Absolutely incredible service. It is really nice to meet and interact with an operation such as Unique Eyewear here in a convenient midtown Manhattan space, virtually across the street from the Empire State Building. They deserve more than Five Stars

Richard Tag - April 2019

The best selection in NYC! Believe me I spent the whole weekend walking from store to store and there was no place like this. Unique Eyewear is the only store in Manhattan, which has a decent selection of cat eye frames. And yes, the customer service is phenomenal! I highly recommend to anyone who is looking for something just perfect.

Svetlana Suvorova - January 2020

Unique Eyewear is an extraordinary store. They are quick, efficient, and very good at what they do. As others have noticed, Julio is an extraordinary person. He has just gone out of his way to make sure that someone in crisis has received his glasses in a timely manner. If you want to do business in a truly decent and caring environment, Unique Eyewear is your store, and Julio is your man!

Mike M. - 1/16/2020

Tess was amazing -- like a best friend with professional eyeglass skills. Lens quality was excellent. Prescription readers a treat. Will be back!

S. A. - 3/18/2019

If l could give Unique Eyewear 10 stars, l would. Tess, the manager was very nice, friendly and professional. She helped me picked 2 pairs of frames that suit my face. Julio was very nice and helpful. He did a great job making my 2 pairs of glasses in a couple of hours. Received many compliments about my glasses. Told my friends, if you need a new pair of eyeglasses, go to Unique Eyewear and they will take care of you. They have an excellent selection of frames and great affordable prices. Amazing staff. Highly recommend!!!

Likita Yaqira - June 2020

Unique Eyewear is amazing! They were able to provide me with same-day glasses when my only pair broke the night before I was leaving for a long international trip. They have a great selection of frames and were very helpful recommending ones that fit and looked great. A special thank you to Tess who is incredibly knowledgeable, courteous, professional, and a genuinely great person! Very highly recommended for all your eyewear needs.

Josh S. - 3/14/2020

I lost my glasses and desperately needed a new pair. They were amazing. Had glasses within two hours. Couldn't have asked for better people or better service!!

Virginia H. - 7/16/2019